AGP's 1999 Willie Mays bobblehead kickstarted the craze, boosting interest in these timeless collectibles, creating a revolution. Founded in 1996 and soon after partnered with the San Francisco Giants to catapult the bobblehead craze in the summer of 1999. That Willie Mays bobblehead was a huge success. We haven't looked back since. We’ve collaborated with thousands of teams and organizations across the globe to create custom bobbleheads, collectables, clothing, accessories & much more!